This Ahmedabad-based brand eliminates chemical toxins to offer certified organic products
Indians are making conscious choices by switching from chemicals to organic products that are believed to have serious health implications.
This changing consumer perception has given rise to several local start-ups seeking to be part of their consumers’ way of life and to stand out in national and international markets.
Azafran Innovation Ltd is one of the internationally certified organic product manufacturing brands.
Founded by Aditi Vyas and Mansi Vyas in 2007, this Ahmedabad-based company aims to provide quality products in the field of personal care, health and nutrition, and basic necessities.
The brand began its journey with organic farming in the 40 hectares of land to extract oils to create botanical products. Environmentally friendly processes have been adopted to obtain ethically sourced ingredients for cleaner and more sustainable products.
Azafran was one of the first brands to offer ECOCERT certified skin care products on the national market in 2010. The brand is also an ISO 9001, 14001 and 45001 certified company with ECOCERT / COSMOS, USDA ORGANIC APEDA, JAIVIK BHARAT and many other accreditations.
“At Azafran, we have our own greenhouses and organic farms where we grow the ingredients and manufacture the products ourselves, ensuring strict quality control and controls.
So the customer can be sure of the ingredients that were used in the making of the product. The need that remains underserved and suppressed is to consume organic products of genuine quality, free from synthetic ingredients and of questionable origin. Azafran exists to fill this void, ”said Mansi Vyas, co-founder and director of the start-up at The Logical Indian.
“As we grow our own ingredients and make the products ourselves, we can guarantee that the products are 100% genuine without any doubts about quality or authenticity,” she added.
Strong presence in e-commerce
Besides the physical setup, Azafran has a strong and growing presence in e-commerce across nine platforms and many other ongoing projects.
The brand has also built a strong international presence in UK, US, Australia, UAE, Canada, Japan, Spain, France, Italy, Mexico, Netherlands and in Saudi Arabia.
He has deployed a well-balanced marketing mix of different digital marketing tools, such as Google Ads, Search Engine Optimization (SEO), Social Media Marketing (SMM) Influencer Marketing, Digital PR and sampling activities to achieve his goals.
According to Vyas, many consumers have been forced to change their habits and behavior due to the COVID-19 pandemic and successive lockdowns. Online shopping, communication and virtual events were sought after by many consumers looking for a way to connect with the world.
“Looking at this change, we’ve made significant investments in digital branding and online visibility through our ecommerce partners and our own website,” said Vyas.
Scope extended to 115 countries
She said the company has redesigned its website to make it more user-friendly.
It now offers nationwide deliveries within 48 hours and fast customer service, which helps attract new customers while retaining existing customers.
Azafran’s website no longer serves only the domestic market, but has expanded its reach to 115 countries. To maximize results, new e-commerce platforms and products are launched using the integrated marketing approach.
“We constantly monitor and ensure that our marketing strategy matches the sales strategy and the buying approach of consumers,” said Vyas.
She added that the brand helps people make better lifestyle choices through everyday products.
The company aims to be a leader in the organic industry, admired for its dedication to the best ingredients and to deliver top quality to anyone from the vast catalog of fast-growing consumer goods and cosmetics available to the Indian consumer.
Also Read: Saving Money First For Indians Over Making Sustainable Choices, Study Finds