Spain is the first European producer of organic products in terms of area and the third largest producer of these products in the world. However, the consumption of certified organic products in Spain only represents 2.4% of the country’s total food market. This is still far from the European average and from the leading countries in organic consumption, namely Denmark with a share of 12.1%, Switzerland with 10.4% and Austria with 9.3%.
This is why Europe is asking for an increase in consumption, because on average each Spaniard spends only 50 euros per year on organic products.
However, the latest data released by the Ministry of Agriculture, Fisheries and Food shows that there has been a gradual increase in consumption and that sales of certified organic products in Spain amounted to 2 363 million euros in 2019, 8.4% more than in 2018..
“The main national challenge we face as a sector is increasing domestic consumption. The growth in per capita consumption recorded in recent years is explained by the low level of consumption we had when we started compared to other European economies which have more mature consumer markets ”, said the President of ‘Asobio, Joan Picazos, in an interview with Financial food.
The president of this trade association, which accounts for nearly 50% of the country’s organic production, stressed that the strong growth in the consumption of certified organic products over the past decade is a trend observed in all European countries. In Spain, in particular, it was driven by the decisive integration of conventional producers, processors and distributors in the organic segment.
In general, we can say that the consumption of organic products is increasing in all marketing channels. However, market shares have evolved in recent years, with consumption in the large distribution channel and organized specialized distribution having increased more than in the independent specialized distribution channel. The main sales channels for organic products are the mass consumption channel (supermarkets, hypermarkets and discount), the specialized distribution channel (organic supermarkets, eco stores, consumer cooperatives and herbalists), the direct sales channel (markets, shops online, among others) and catering channels (hotels, restaurants and catering).