requests mandatory certification logos on all organic products | Queensland Country Life
AMBIGUITY around organic labeling in the past has seen a call for mandatory organic certification marks to be used on all organic products by Australian Organic Limited (AOL).
New research has revealed that a large number of consumers believe they have been misled by organic labeling.
AOL Chief Executive Officer Niki Ford said stamping easily recognizable emblems on organic packaging would boost consumer confidence and boost the confidence of growing organic customers.
“Organic consumers look for ‘trusted brands’ before purchasing any products,” Ms. Ford said.
“In fact, our research shows that 59% of buyers look for certification logos when they read a product’s labeling.
“Ensuring that all organic products are certified and labeled with a mandatory logo will eliminate confusion. “
The Australian Organic Market Report 2021 found that almost a third (31%) of buyers who purchased an organic product in the past year believed they had been misled before.
Ms Ford said the Bud logo and the words Australian Certified Organic provided the trust consumers were looking for and research indicated that the emblem was recognized by over 60% of Australian consumers.
“For dedicated organic buyers, the recognition is even higher, with 73% of them recognizing Bud as a symbol of certified products,” Ms. Ford said.
Queensland fruit grower McMahon Bros Orchards has benefited from the adoption of the Bud logo on their packaging for over 20 years.
Fourth generation grower Paul McMahon runs the 323 hectare family business in Stanthorpe.
He said the logo gives confidence to his customers and distributors.
“The Bud is the country’s most recognized certified organic symbol, and I believe it is the best way for our industry to communicate with our consumers that our products are accredited to the highest standards,” said Mr. McMahon. .
“Having the Bud on our products means that we have adhered to clear guidelines from ACO Certification Limited and undergone regular audits to ensure our products meet standards.
“We are happy to respond to these requests because we want to grow and provide the best possible quality product to our customers. “
The issue of coming together behind labeling has never been more timely, with Australia on the verge of establishing a mandatory standard for the use of the word “organic” in marketing.
Ms Ford, who is part of the organic industry advisory group established in December 2020 by the Ministry of Agriculture, Water and Environment, said a mandatory standard would open up new markets.
“I think common sense will prevail and a mandatory standard for the use of the word ‘organic’ will be established because, while our industry is thriving, this is a long overdue step,” Ms Ford said.
“Australia is one of the only developed countries that does not have a mandatory national standard. Our thriving industry competes on the global stage, so it is imperative that we have a symbol, the bud, that resonates with consumers. . ”
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