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According to a study by Nomisma, sales of organic food in Italy reached €5 billion in the year to July 2022, or 3.5% of retail sales of organic products worldwide.

Out-of-home consumption of organic products rose 53% year-on-year to €1.1 billion, according to the study, while at-home consumption fell 0.8% to €3.9 billion. euros, due to the lifting of restrictions linked to the pandemic.

In terms of purchasing channels for organic products by consumers, specialist stores are down (-8% to €816 million); while modern commerce (+0.4% to €2.27 billion) and other channels (+5% growth to €761 million) grew.

Organic sales in the modern distribution channel should reach 2.3 billion euros in 2022 (+0.4% compared to 2021), according to Nomisma.

Grocery sales

Sales of organic products in hypermarkets and supermarkets reached 1.4 billion euros in July 2022 (-2%), followed by discount stores with 272 million euros (+14%) and independent traders with 159 million. euros (-4.6%).

Sales of organic products in pharmacies also increased (+5.7%), although they remain a small part of the overall grocery picture.

E-commerce also continued to grow, but at a slower pace than last year (+5%), representing 78 million euros in turnover.

The best-selling organic products in the modern distribution circuit fall under the ambient grocery category (pasta, pastries, preserves, sauces) with 57%, followed by fresh products (cheeses, meats, yoghurts, eggs) with 20% and fruits and vegetables. vegetables (13%).

The top-selling individual products were eggs, fruit-based jams and spreads, and milk alternatives.

According to the study, some 89% of Italian households have purchased organic products at least once in the past year.

© 2022 European supermarket magazine – your source for the latest A-Brands news. Article by Branislav Pekic. Click on subscribe register for ESM: European Supermarket Magazine.

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