Consumers are increasingly interested in sustainable items and want to buy products that fit this idea. Many brands and farmers want to go in this direction but may not know where to start. Ciranda guides farmers through the transition to organic farming, helping them understand the long-term benefits for their land and communities.

USDA Organic certification offers opportunities for meaningful change in the agricultural system as the only food certification under federal oversight. While the benefits of organic farming are often well recognized, the stories of those who steward the land are often forgotten, leading to a disconnected supply chain. By facilitating collaboration and offering localized support to farmers transitioning to organic farming, Ciranda elevates their stories and strengthens the integrity of organic certification.

Register for this webinar to learn how organic farming can energize communities, build consumer trust, and strengthen our collective ecosystem.


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Nancy Coulter-Parker
Content Marketing Strategist, New Hope Network



Joe Roller
Sustainable Development Manager, Ciranda

Joe Rouleau is a sustainability manager at Ciranda, Inc., a leading supplier of organic, non-GMO, and fair trade ingredients. For the past 17 years, he has worked with the company’s customers and manufacturing partners to develop subject matter expertise on organic and sustainable supply chains. He leads environmental, social and governance (ESG) initiatives at Ciranda and is a key member of the Employee Sustainability Committee. Joe is actively involved with the Organic Trade Association (OTA) and Marbleseed (formerly known as Midwest Organic & Sustainable Education Service (MOSES)), among others. He uses his passion for the good food movement as chairman of the board of directors of the grocery co-op in his local community.

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