High level forum organized to support Sri Lankan organic exporters – The Island
Market access and export earnings
Over 150 decision-makers from European importers, retailers and wholesalers met and chatted virtually with Sri Lankan certified organic exporters in the presence of the Secretary of the Ministry of Agriculture Prof. Udith Jayasinghe, Ambassador of Germany Holger Seubert, Head of the European Union Development Cooperation Delegation in Sri Lanka, GIZ National Director Christiane Einfeldt and Chief Delegate of German Industry and Trade in Sri Lanka Andreas Hergenroether.
On the occasion of a virtual trade delegation, made up of some of the world’s largest retailers such as REWE, Lidl and Metro as well as specialist organic food importers such as Kreyenhop & Kluge, Clama, Horst Bode, ISKG and Rila , a conference and one-on-one B2B meetings were organized by the Delegation of German Industry and Commerce to Sri Lanka (AHK Sri Lanka) in cooperation with GIZ. The event is co-funded by the European Union (EU) and the German Federal Ministry for Economic Cooperation and Development (BMZ).
The main objective of the initiative is to support Sri Lankan exporters of organic products by putting them in contact with European buyers and importers. Over the next few days, European buyers will be individually matched according to their specific needs with Sri Lankan exporters. During the preparation of the B2B meetings by AHK Sri Lanka, the importance of standards and certification became evident. In addition to the certifications legally required in the EU, there are specific standards imposed by consumers and industry that are required by European importers when it comes to quality, food safety and sustainability. Today it is not enough to get European organic certification, but industry and consumer oriented certifications such as IFS, BRC, ISO 22000 or BSCI, SA 8000, SMETA etc. must be obtained in order to gain wider access to the EU market.
Market access and future export earnings will depend to a large extent on the ability to meet these requirements and standards. The potential is enormous. Today, the global organic farming market is approximately USD 110 billion. The EU, with its 27 EU member states and a total population of 450 million, is the second largest single market with a steadily increasing retail sales volume of $ 41.4 billion behind the states -United. Within the EU, Germany is the largest organic market with a volume of almost 12 billion. USD and also the second largest organic market in the world. The organic market registered a growth rate of 8% in the EU. Within the EU, the highest growth rate was recorded in France with 13.4%. Over the past decade, organic market values have more than doubled.