Is there a place for the concept of “trends” in nutrition? Yes, there certainly are. The market changes every year and the online baby food store turns out to be a much more convenient place to shop than the nearest grocery store. The vector of popularity is shifting towards comfort, safety and durability.

Due to the pandemic, online sales have increased, including organic food products. Thus, consumers can learn about the product before buying it and subscribe to the delivery of organic products. These trends encourage manufacturers to seek partnerships with networks that actively interact with consumers online.

What is the difference between organic and conventional food?

The dominant difference that distinguishes organic products is the strict requirements for the quality of their ingredients, production technology, as well as the conditions under which the raw materials were obtained for their manufacture. A food product that has successfully passed the entire quality control cycle, confirmed by the certification authorities, receives the appropriate certificate, and the “organic” label is affixed to its packaging: it distinguishes it from other products.

Organic products are distinguished by their taste and superior nutritional value: on average, they contain 20-50% more vitamins, mineral components and nutrients than products produced by conventional technologies.

For example, organic baby porridge has advantages over regular porridge: a more balanced amino acid composition and higher vitamin and mineral content than traditional methods of growing grains. And so, the composition and taste of organic porridge is much better and more prosperous.

Who are the consumers of organic products?

Millennials and “Gen Z” – people who are now under 40 – spend the most on organics. Interestingly, according to the American Organic Trade Association, millennials, who only sometimes preferred organic foods, started buying them more often after having children. The growth of organic products is particularly observed in the baby food segment. Interestingly, half of consumers consider the “Bio” label reliable. According to the latest research, this is especially important for parents of babies and toddlers, who are more likely to look for organic ingredients on food and drink labels. Thus, manufacturers should focus on young parents and remember that children will grow and need a wider range of organic products, such as dairy products, breakfast cereals, snacks and juices. .

Which organic products do parents prefer to buy the most for their babies?

It is not yet known why every year more and more children have problems with lactose intolerance, but this fact stimulates the development of an organic plant-based baby food market. A large number of organic infant formula options, including lactose-free, is undoubtedly one of the most sought-after products on the baby food market.

Organic baby food sachets are conquering the market – you can take them everywhere and feed your baby directly in the stroller. The range of ready-to-eat vegetable and meat purees is expanding. Organic cereal snacks, healthy cookies, crispy breads and other foods are chosen every day by millions of consumers around the world.

Eco-friendly packaging

The growing trend towards eco-friendliness is pushing parents to reject plastic, buy products in recyclable containers and reuse them. For example, special packaging is explicitly purchased for the fruit puree, which is easy to wash in the dishwasher and reuse if necessary. Plastic juice straws are replaced by metal straws, sold as a set with a washing brush. Moms choose organic bags to buy vegetables and wax wipes to store them.

New generation baby products are safe, quality and convenient. Growing urbanization and parents’ need for mobility are driving manufacturers to innovate, so the market for baby products is changing rapidly.

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